The Beauty Aisle at Costco!

Hailey’s Rhode Beauty Eyes European Expansion

Hello! It’s your skincare obsessed bestie. Thanks for inviting me to drop by, and I can’t wait to start sharing my recs with you. Here is what you can expect from me this week.

  • ICYMI: News, trends, and things to chat about over brunch

  • WAY TO GLO: Authentic skincare tips

  • GLO ABOVE & BEYOND: Business stories in beauty

  • GLOSSIP: Sales events you won’t want to miss

ICYMI

WAY TO GLO!

Unless you've been completely out of the loop, it's common knowledge that Costco offers an extensive range of products at highly competitive prices. Personally, I can't help but get excited every time I visit Costco, and without exception, I find myself dedicating a substantial portion of my shopping trip to exploring the beauty aisle.

This week, I'm eager to take a moment and share with you some of my absolute favorite standout products available at Costco.

RoC - Retinol Correxion Deep Wrinkle Night Cream

If you ever see these at Costco, don’t walk, RUN, before they fly off the shelves. ROC anti-wrinkle skincare products are a true beauty secret for those seeking effective, affordable solutions. Powered by decades of dermatological expertise, ROC's formulations are backed by science to visibly reduce the appearance of wrinkles, fine lines, and signs of aging. These products harness the power of retinol, a potent ingredient renowned for its ability to improve skin texture and tone, making them a go-to choice for those seeking youthful, radiant skin without breaking the bank. ROC's commitment to quality and affordability makes them a standout in the world of skincare.

Neutrogena - Hydro Boost Gel Cream Extra-Dry

This is a skincare savior for those with parched complexions, and is in my opinion, the best cream out of Neutrogena’s line of facial creams. This product, despite being a light-weight gel, offers a burst of hydration like no other, thanks to its unique hyaluronic acid formula combined with glycerin and dimethicone. It's a game-changer, instantly replenishing moisture and locking it in, leaving your skin feeling plump, smooth, and revitalized. Just a friendly tip that when you spot a Neutrogena cream in Costco, make sure you are not confusing it with its cousin, the original Hydro Boost Gel, which unfortunately contains fragrance. The product you should look for should be labeled with the “Extra-Dry” and “Fragrance-Free” markers.

CeraVe - Moisturizing Cream

If you are on the market for a super gentle, hydrating cream applicable from head to toe, this is the one for you. Cerave's Moisturizing Cream stands as a timeless skincare treasure, mastering the art of hydration with its harmonious blend of ceramides, hyaluronic acid, and glycerin. Beyond its prowess in nourishing the skin, this cream's fragrance-free, non-comedogenic, and irritant-free formula caters to sensitive skin types, earning the trust of dermatologists and beauty enthusiasts alike. Its ceramide-rich composition fortifies the skin's natural barrier, while its versatility allows it to serve as a daily moisturizer, night cream, or occlusive. While it may not boast opulent packaging, its efficacy and affordability make it an essential addition to any skincare regimen, ensuring your skin radiates health and vitality.

Cetaphil - Gentle Skin Cleanser

Last but definitely not the least, we have the cleanser that was recommended in my first ever issue. Cetaphil's Gentle Cleanser is a skincare staple and a top choice for those seeking a mild yet effective cleansing solution. This dermatologist-recommended cleanser is renowned for its gentle formula, making it suitable for all skin types, even the most sensitive. It effectively removes dirt, impurities, and makeup without disrupting the skin's natural moisture barrier, leaving your complexion feeling clean and balanced. Cetaphil's commitment to simplicity and affordability ensures that this cleanser is a fantastic value, offering a high-quality cleansing experience without the premium price tag. If you're looking for a dependable and budget-friendly cleanser that puts your skin's health first, Cetaphil's Gentle Cleanser is the go-to choice for a clean, refreshed complexion. And at Costco, you can pick these up, knowing it’s likely the cheapest price you can find anywhere.

Like this stuff? It would mean the world to me if you can share with your friends and family! Your support is the best kind of motivation 😃 😃 😃 😃

GLO ABOVE & BEYOND

Hailey Bieber's beauty brand, Rhode, has been on a whirlwind journey over the past nine months, having transitioned to direct sales in June 2022. The brand made its debut in the UK with a collection comprising a serum, moisturizer, and lip treatment. Now, as Rhode expands further into Europe, Bieber is venturing into the realm of color cosmetics with four tinted versions of the beloved lip peptide treatment.

The Rhode lip treatment has become nothing short of a sensation, poised to reach a remarkable milestone by selling a million units this month. Ever since its debut, this lip treatment has consistently held the title of the brand's best-selling product, and its appeal is undeniable, having garnered a staggering 6,300 reviews, all awarding it a perfect five-star rating. The demand for this product has been so intense that the waiting list for it has ballooned to a staggering 570,000 eager customers eagerly anticipating their chance to get their hands on it.

In a revealing interview earlier this year, Melanie Bender, the CEO of Rhode, shared some impressive insights. She disclosed that the brand had crossed the eight-figure revenue threshold within a mere six-month period, achieving this milestone with just 11 days of selling. What sets Rhode apart is its willingness to make substantial orders despite its status as a relatively young brand. This strategy has allowed the company to tap into cost efficiencies that are typically only accessible to industry giants like L'Oréal or Estée Lauder. These remarkable accomplishments underscore Rhode's meteoric rise in the beauty industry, as well as Hailey’s acumen in capitalizing on her personal brand and influence.

GLOSSIP

  • CASHBACK

    Rakuten up to 6% cashback on Sephora, up to 4% off on Ulta, use my referral link to receive $30 when you sign up.

  • SALES EVENTS

    Caudalie 25% off sitewide Friends & Family Sale 

    ULTA 40% off on Fall Faul items  

    Kylie Cosmetics 25% off sitewide

    Avene 20% off sitewide

That’s it for today friends! Will see you again next week!